Tarn & Co

Challenge

Create a new premium grocery brand by connecting modern London consumers with a historic story.

What we did

We looked back to move forward. By unearthing and reviving a wealth of cultural assets from Tarn & Co’s past, we reframed the brand’s legacy through a contemporary lens.

Outcome

A reimagined Tarn & Co that honours its story, through blending history, culture, and craft, and positioning the new brand as a living link between past and present.