About

Like babies, new brands arrive into the world with a big push and a lot of excitement. 

And so begins a journey… with a lot of perseverance, hard work, tantrums and tears along the way until you blossom into the fully-fledged version of yourself. 

 

But that’s not enough… to be successful and stand out in life you can’t afford to leave it there. You need direction, investment, creativity and uniqueness - maybe even a Madonna-style reinvention. It’s the only way if you’re going to trailblaze and stay at the top your game. 

 

That’s where we come in. We work with companies to kickstart their brands and then like a sentinel we watch, challenge, build castles in the air and create.

 

We invent and reinvent brands

We invent and reinvent brands through:

 

Market/sector analysis

Brand Strategy and positioning

Identity

Design

Innovation

Experience

Packaging

Naming

Communications, toolkits and guidelines

Want to keep ahead of the game?