Aviation Cranberry & Blood Orange
Challenge
Entice American audiences into the gin category even more with a dry yet sweet flavoured Aviation gin.
What we did
We created Aviation Cranberry & Blood Orange, an ideal blend of botanical and fruit flavours. The design system premieres hot colour foils signalling the light-hearted flavour while preserving the architecture of the range. Combined with the rich liquid colour the result is as Aviation as ever.
Outcome
A new permanent edition to Aviation signalling a bright future of exploration and advocacy for gin in the US.
