Bulmers Outcider
Challenge
As the Irish cider market shifted away from long established brands in favour of the newer kids on the block, the need was to create a cider from Bulmers that offered a different taste and stood out culturally.
What we did
We teamed Bulmers with Dublin graffiti artist James Earley, infusing Outcider with street-art visuals and urban Irish energy. Vibrant packaging and a sweeter, modern taste celebrated rebellion and self-expression.
Outcome
Outcider launched as a cultural icon, sparking buzz, connecting with a new generation, and revitalizing Bulmers’ relevance.
