Lagavulin Offerman Editions
Challenge
Open the doors of Lagavulin single malt whisky to a new generation of whisky drinkers, without diluting its heritage.
What we did
By playing against the category rules, we partnered with Nick Offerman… an actor, craftsman and lifelong Lagavulin fan. His quirky profile and authentic passion became the bridge between the brand’s legacy and a younger audience.
Outcome
The collaboration resonated far beyond the series of limited edition releases and online ads that carried his name: it gave Lagavulin renewed cultural relevance, inspiring new drinkers and deepening loyalty among long-standing fans.
