Neurita
Challenge
Tequila was booming but many, especially women, saw it as too harsh and masculine, despite loving margaritas; in essence, tequila needed to be reframed for a new audience.
What we did
We built a bold, stylish brand that challenged category stereotypes through its distinctive appearance, tone of voice and youthful communications platform.
Outcome
Neurita redefined tequila culture, opening the door to untapped margarita lovers and standing out as a fresh, progressive force. Gold Winner at the World Tequila Awards and 169% growth in its latest full year of trading.
