FuzeTea
Challenge
Fuze needed to meet rising consumer demands for sustainability, health, and mindful choices.
What we did
The solution was to reposition the brand culturally and consciously, reducing plastic and reformulating with fresh tea leaves, positioning Fuze around simplicity, wellbeing, and reflecting a modern, responsible lifestyle.
Outcome
Fuze Tea, now sold in over 80 markets as a symbol of sustainable and responsible drinking, continues to report healthy increases in volume and value share.
