Jamaica Rum Vibes
Challenge
Create an RTD rooted in Jamaican culture, for the UK market.
What we did
Drawing inspiration from the cultural heartbeat of Jamaica, we created a brand that celebrates the duality of laid-back rhythm and upbeat party vibes, that feels authentic by echoing the handcrafted spirit of a Jamaican rum shack.
Outcome
Rum Vibes emerged as a brand with true cultural resonance, carving out a distinctive space in the flavoured spirits and RTD market, bringing the soul of Jamaica to every occasion and securing listings in all the top UK grocery channels.