Case Study

India has a thirst for whisky. With their first new whisky product specifically for the market, Beam Suntory wanted impact. They also wanted to deliver younger Indian drinkers a brand that was more reflective of their lives and ambitions. A brand they would engage with and adopt as their own.

When master distiller, Shinji Fukuyo, proposed a spirit that uses American, Scottish and Japanese whiskies they knew they were on to something. The Cabinet took on the role of brand innovator, creating Oaksmith…a brand designed to honour and showcase a new and intriguing whisky blend for the new generation.

New Indian Whisky

Brand Identity, Design, Packaging, Structural Brand Look & Feel and Guidelines

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