Introducing a brand that celebrates its roots and its diversity… Warburtons,
Britain’s best-loved baker, wanted to bring their gluten-free range (formerly Newburn Bakehouse) under the wing of Warburton’s to coincide with the launch of new products and formulations.
The GF range needed to be visually part of the Warburtons family, yet distinctly different.
Stylish and premium, our new packaging proudly displays the iconic orange Warburtons
brand mark which acts as a signpost on the Free-From fixture. The overall design system
takes its inspiration from small-batch craft bakeries, echoing the more handcrafted production methods associated with gluten-free ranges. Soft-touch, tactile finishes have been introduced
onto pack substrates to deliver a more crafted, artisanal feel. 


Innovation, Naming, Identity, Design, Packaging, Brand look & Feel, Communication Toolkits Shopper Marketing and Brand Guidelines

Case Study

Warbs apron.jpg