To celebrate the relaunch of Uniqlo’s global flagship store on London’s Oxford Street and signify the importance of of the diverse cultural scene in London, we worked closely with renowned photographer Rankin and new creative agency Faster Horses to deliver a vibrant campaign that was emblazoned all over central London.  Using a distinctive and unconventional design/typographical style aimed squarely at a youth audience, the campaign featured 6 cultural ambassadors and was shot beautifully against vibrant coloured backdrops.  Creativity, positivity and diversity at their best.

UNIQLO

This way to utopia

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© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF