MONTHLY EDIT: OCTOBER ROUND-UP
If you don't have the time or energy to check out our Weekly Edits here is a round up of what we think are the best branding and innovation news stories, products, podcasts and videos we have come across in the last month.
Excited to see a celebrity move into the soft drinks market opposed to the spirits space (alc and non-alc). This pioneer of celebritydom is no other than Blake Lively, who announced the launch of Betty Buzz, her new line of non-alcoholic, sparkling mixers made from clean ingredients. We are told by the PR machine that these mixers pair perfectly with any spirit but are also tasty enough to fly solo. Time will tell...