W/c 9th NOVEMBER 2020
If you are sick and tired of wading through hundreds of articles in the hunt for the few interesting and useful ones look no further. The Cabinet Weekly Edit is an e-mail update of the best branding and innovation news stories, product launches podcasts and videos we come across. When we gather and select our weekly edits we don't look for themes but often without realising we have a common thread through all the spots. This week, celebrities seem to be front and foremost. Not that surprising when you look athe drinks catagory. Enjoy.
Definately one for a younger crowd. If Emma Chamberlain doesn't mean anything to you then it is unlikely you will be interested in her coffee brand but if you are then you will be very keen to try your hand at coffee drinking. Great new pack design and branding will help Emma sell a ton of the stuff online but only time will tell if her fans are just a little too young to enjoy her coffee and come back for more.