W/c 7th DECEMBER 2020
If you are sick and tired of wading through hundreds of articles in the hunt for the few interesting and useful ones look no further. The Cabinet Weekly Edit is an e-mail update of the best branding and innovation news stories, product launches podcasts and videos we come across. This week's Edit appears to have an RTD (Ready to Drink) focus to it, which should come as no surprise, with the slew of interest and new launches hitting the market in this area.
Loverboy comes from a couple of US Reality Show stars, Kyle Cooke and Amanda Batula, who appear in a show called Summer House. Now, while we may nothing about either of the stars or the show that made them famous, we do know that Lover Boy is having its moment in the sun and is currently one of the most talked about and consumed RTD's in the US. So sniff as we may, it might be that these guys end up having the last laugh. PS. It also looks pretty cool and is definately pushing the boundaries in the not so new world of social media brands.