W/c 24th MAY 2021
If you are sick and tired of wading through hundreds of articles in the hunt for the few interesting and useful ones look no further. The Cabinet Weekly Edit is an e-mail update of the best branding and innovation news stories, products, podcasts and videos we come across. This week we have a real mixed bag for you, which we hope you enjoy.
In a bid to compete with a growing number of mood-enhancing beverages, PepsiCo has rolled out a new line of sparkling waters that are intended to support mental focus and relaxation. Called Soulboost, the new drinks blend a splash of fruit juice with carbonated water and adaptogens like L-theanine and Panax ginseng. Soulboost is available in the US online and in selected retailers.