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W/c 22nd NOVEMBER 2021

If you are sick and tired of wading through hundreds of articles in the hunt for the few interesting and useful ones look no further. The Cabinet Weekly Edit is an e-mail update of the best branding and innovation news stories, products, podcasts and videos we come across.


Tired of the mundane, overly sweet, and unhealthy non-alcoholic drinks options, Wilfred’s went on a quest to reinvent and discover a Spritz for the new generation of drinkers. Using London botanicals to create the perfect alcoholic, low-calorie aperitif, this Sprtiz is a blend of fresh rosemary and bitter orange. This sounds great, but does it have what it takes to be the next best thing?



“People in this country get weirdly affronted when you tell them you’re not drinking. They misinterpret your sobriety as a value judgement on them” – Tom M Ford explains what life was like after giving up drinking for a year.



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