W/c 21st SEPTEMBER 2020
If you are sick and tired of wading through hundreds of articles in the hunt for the few interesting and useful ones look no further. The Cabinet Weekly Edit is an e-mail update of the best branding and innovation news stories, product launches podcasts and videos we come across.
Not available until December, we believe, Pepsi are launching this new to world 'enhanced water beverage', which helps drinkers relax and even aids sleep. The calorie- and sugar-free noncarbonated water, flavored with a hint of blackberry and lavender, contains 200 milligrams of L-theanine and 10% of the daily value of magnesium. According to Pepsi sources Driftwell was the output of an employee incubator program in January.