In Africa, drinking palm wine is a treasured tradition with huge cultural meaning. The heroic ‘tapper’ -
the icon of village life who taps the palm trees to release the palm sap - is the inspiration for Tappers Palms, created to offer consumers a credible alternative to beer. Authentic cultural reference was crucial to our design, which showcases the heroic tapper in action in a lock-up with the bespoke wordmark. The energy and optimism of African life is captured in the colour palette whereas the racetrack label is a nod to mainstream beer.
And the bar call… 'Tap, Tap' naturally.
Celebrating everyday heroism