In Africa, drinking palm wine is a treasured tradition with huge cultural meaning.   The heroic ‘tapper’ -

the icon of village life who taps the palm trees to release the palm sap - is the inspiration for Tappers Palms, created to offer consumers a credible alternative to beer.  Authentic cultural reference was crucial to our design, which showcases the heroic tapper in action in a lock-up with the bespoke wordmark.  The energy and optimism of African life is captured in the colour palette whereas the racetrack label is a nod to mainstream beer.

And the bar call… 'Tap, Tap' naturally.

TAPPERS PALMS

Celebrating everyday heroism

  • Grey Instagram Icon
  • Grey SoundCloud Icon
  • Grey LinkedIn Icon
  • Grey Twitter Icon
  • Grey Pinterest Icon

© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF