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Having a Cause

February 13, 2014

At The Cabinet we talk a lot about having a cause, but what lengths would you go to for your cause?  That’s the question many must be asking themselves in the wake of Matthew McConaughy’s drastic weight loss for his Oscar-nominated role as Ron Woodruff in Dallas Buyers Club.  


Other notable extreme transformations include Anne Hathaway’s near starvation diet for Les Mis, Christian Bale’s 63 pound drop for The Machinist and at the other end of the spectrum, Renee Zellweger’s donut, chocolate and pasta-consuming bulk-up for ‘Bridget Jones’.  Top of the list must surely be the hard-core regime Jared Leto recently went through for his own role in Dallas Buyers Club… beyond his seismic weight loss were the endless rounds of full body waxing (ouch!) and a month in heels, mini-skirts and thick make-up to get into character. 


OK, admittedly our friends in Hollywood aren’t fighting for human rights or saving lives through  terrible hardships, unlike Nelson Mandela, Aung San Suu Kyi or Malala Yousazai who individually endured hardship, isolation and even assassination attempts fighting for peace and human rights in their homeland.


 Closer to home, our day-to-day fights and endurances may not be in the same league as either the human rights activists, or even those who will go to extreme measures to bring a character to life, but most of us still have a cause or belief that we’re championing in some way.  Consider the law firm/banking interns who have to work 17-18 hour days to show themselves worthy of a permanent role, or the physical pain and discomfort our troops have to go through to prove they’re fit and capable of fighting for their country.


And in our humble little world of brand design?  Well at The Cabinet we believe in doing great work and so we’ll fight (with our gloves on) to get our thinking understood and approved.  We’ll work our little socks off to get on a pitch list.  And then we’ll pull a couple of all-nighters to get that pitch as slick as a whistle and be in with a chance of winning.  And the prize for us? Collaborating with great clients on interesting brands and opportunities and getting great work out there.


And we’re not alone.  Anyone who choses this path will do it too.  Because we love what we do and we believe it will make a difference (OK, not in a saving lives kind of way).  I guess a bit like Matthew and Jared… they love what they do, they know it makes a difference to movie-goers and the industry they represent, and they too want to be in with a chance of winning THAT prize!

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© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF