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DOGG EAT DOGG

April 3, 2014

I don’t know when it happened but a few years ago we reached a tipping point within our society where the idea of ‘selling out’ disappeared and became an outmoded concept that was lost for future generations. The idea of not selling out is something that we have held dear since baby boomer times when the concept was conceived and artists understood the value in creating scarcity.

 

I have been aware of the continual erosion of this long serving concept for sometime but I think it was only this weekend when it really hit me that we live in an age where artistic integrity is no longer judged by where and how an artist gets remunerated for their work. It appears that nobody today blinks an eyelid when some of our heroes such as Bob Dylan, Clint Eastwood or Al Pacino advertise somebody else’s wears and it appears that it is just an expected part of the game. Get on board or be forgotten.  

 

This has been happening for sometime but the thing that amazes me is the lack of interest, protest or disgust that this change in the arts and society has generally provoked. 

My final realisation on how things have changed, came in the form of an ad I spotted on TV for Money Supermarket starring the one and only Snoop Dogg. Why I thought Mr Dogg may be immune to the truck full of wonga that these guys must have thrown at him I don’t know. Clearly the music industry is in such disarray that everybody and anybody is taking whatever they can get with no regard for what we used to refer to as ‘selling out’. On second thoughts it might actually be the case that we have come full circle on this journey and that Snoop et al come out of these deals with their credibility intact and are seen as the guys who took from the rich to allow them to live their lives to the full. It’s as if they are saying ‘look at me, I’m so cool I actually get paid shed loads of money by these morons to do very little and make total asses out of them’.  Long live our favourite artists selling in.

 

 

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