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June 6, 2014



I was at a digital breakfast event this morning and in the name of looking all ‘digital’ they encouraged everybody to be tweeting from the event which was all displayed on a couple of large screens at the side of the room.


As you would imagine there were a large group of attendees who then took it upon themselves to tweet repetitions of what the speakers were saying. Nothing new, no comment on what was said, no push back, no conflicting views just straightforward parrot fashion repetition.


Now I am as guilty as the next guy at falling into line with this convention. I do this for a number of reasons.


1. I don’t want to be picked out as a social technophobe

2. I’m not a fast enough typer to keep up…or probably most genuinely,  

3. Brave enough to say what I really think about what is being said.


In the end, all that happened at the event was that people were busier with their devices than they were listening to what was being said. Now that could have been because what was being said wasn’t very interesting but I wouldn’t know because I was too busy on my mobile thinking about interesting tweets…and this blog to be listening to what was said.

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