In a world where consumers are drowning in choice and a sea of brands that struggle to differentiate themselves, what becomes really important is that a brand has a strong fundamental character. This cause needs to be a sentiment that is followed through every channel of the brand, it is the essential spirit of what the Brand’s culture is, and what they stand for. Once a brand has developed this underlying sentiment, they become more distinguishable from their competitors, thereby leveraging a competitive advantage. In today’s market environment, if you are not growing and adapting, you may as well be dying.
Design is an avenue through which brands can re-evaluate the message that they are trying to convey to their consumers. Are you a leader in your field? What is your value proposition? These are answers that consumers need to know in order to pick up your product over that of a competitor.
At a time when everyone else is trying to ‘eat your lunch’, what steps can be taken to build up your brand cause? In the same way that people use fashion, make up and style to express their identity, brands can utilize packaging design.
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