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December 2, 2014


Eating dinner last night I caught an episode of Posh People, Inside Tatler which is not normally my cup of tea. Traditionally I find programs about posh people pretty tedious but I am always open to see if somebody can find an interesting angle on them. For the best part the programme was your usual mix of slightly mad people trying to defend rude and over privileged snobs, and condescending the newly monied for not fitting in and knowing all the rules of the game.


Either way, nothing new or revealing about the upper classes, but what really did raise an eyebrow and get me thinking was the lady at Tatler called Sophia Money-Coutts. Sophia seemed like a perfectly nice person, but what fascinated me was her surname. Could a more suitable name exist for somebody from an over privileged background? Not since Rich Ricci left running the investment arm of Barclays Bank has such a perfect name come to my attention. When a name is so telling and suited to a particular individual it makes you reconsider the importance of naming in the the brand game. It has been my view for some time that names are just empty vessels and it is what you do with a name that gives it meaning and relevance. Some names are less suitable than others and some are more distinct than others but very few are actually bad in their own right if taken outside the context of everything else.


On some further consideration this morning however, I am not sure that my previous theory on names holds up and that maybe there are names out there that are just so right for a particular brand or business and that we might have to try a little harder to uncover them.

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