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December 1, 2016


The emoji language has been a phenomenon that has taken the world by storm – a common lexicon to converse between cultures with specific meaning allocated to each.  In a world of design where we use accents and imagery to depict a specific attitude and story, it has been a fascination of ours to watch the emoji evolve to the point of becoming the world’s fastest growing language.  It transcends the limitations of language itself, and has broken down borders to develop a common understanding between nations.


There are some who would suggest that this has caused a regression in the way that we communicate, but then, who’s to say that rather than a substitute, emojis act as complement to the written word?


It would have been hard to imagine from the seat in which Shigetaka Kurita designed the very first emoji, where we would be standing today.  Emojis have created an evolution in the way in which we communicate with each other – They are no longer just a digital representation of emotion, but the shapes of cushions in shop windows, and outfits on Halloween.  The emoji has become a brand in itself.


We have come a long way from the 176 original emoji designs that were launched in 1999.  With more than 1800 emojis in circulation, there is endless potential for the application of this universal language across the board.  They are starting to tell stories in and of themselves, with their association being able to achieve more than words can say.

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