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October 31, 2014


Whilst walking down Oxford Street, you’d be forgiven for thinking that it was early December, not the end of October. It’s not because of the weather (as it is supposedly 20C today) but because of ‘Brand Christmas’ which seems to have descended, I believe, earlier than usual.


Oxford Street is currently sending out mixed messages; it is Halloween today but white baubles hang above the street, some shop windows are full of spiders and pumpkins while others display holly, fairy lights and woolly jumpers.


As always, Selfridges has trumped the Christmas window display competition, but following on from our blog post earlier this month, Debenham’s is continuing its strong window dressing with an abundance of shiny gifts, fairy lights, mannequins and rotating human-size neon presents – it’s not quite Selfridges, but it’s definitely eye-catching.


But why this early descent of Christmas? It’s only October. Maybe it’s an attempt to cheer up the general public, as the world news gets worse along with the weather, or maybe it’s just subliminal messaging to remind us that Christmas is drawing in, and we need to start buying.


In any case, I wish brand Christmas would wait until brand Halloween was out of the way, as the mixture is confusing and reminiscent of ‘A Nightmare Before Christmas.’ Plus, it’s reminding me that I need to start buying.

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