These days things can get a bit over complicated. We are faced with so many options and services, that to be overwhelmed is a feeling that has become the norm. There are brands representing brands, representing brands, and it all seems neither here nor there as to the actual value difference between them.
In this overcomplicated and busy marketplace – simplicity has become the key to driving brand power home.
It is simple and understandable user experience that makes them stand out. In a review done recently by Brand consultancy Siegel and Gale, the successfully executed brands have been ranked in the 2017 Global Brand Simplicity Index.
Aldi, Google, Ikea and Amazon ranking amongst the best due to their respective consumer interactions. Focus appears to be laid on ease of use and a particular sparkle of brand personality. A trend that can be noted here is that of many brand designs taking the path of flattened and strikingly simple Logos that are memorable and grab your attention. This plays in both the spheres of brand consumer experience and aesthetic design.
Unfortunately, many brands are being left in the dust due to their refusal to appraise the look and feel of their brand. A refresh is often the cure to flailing brand positioning and should be the first thing on your mind if you feel your brand is losing its edge.
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