Srsly Social was created to bring seriously fashion conscious millennials seriously fast fashion. With their finger on the pulse and access to ASOS’s social communities, Srsly Social is able to spot linguistic trends as they happen, which are then quickly transferred onto clothing and sold through the ASOS Marketplace. Design work had to reflect a brand that’s all about speed. Notching up nearly 11,000 followers in the first 3 months after launch with no advertising support… now that’s Srsly impressive.
Fashion in a flash