Roe & Co

The stuff of Irish legend

Capitalising on the recent resurgence in Irish Whiskey, the bespoke bottle and graphics
of Roe & Co are inspired by 19th century Dublin and George Roe - a whisky pioneer
from the era. The bottle itself is smooth, rounded and fluid just like the liquid.
Minimal label graphics allow the beauty of the liquid to be seen and the distinctive verdigris colour
used across the bottle and brand look and feel are rooted in the brand story.
A truly independent, crafted yet modern day pack and a fitting tribute to George Roe himself.

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© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF