Case Study

Capitalising on the resurgence of Irish whiskey, Diageo introduced Roe&Co, paying homage to George Roe, one of the early whiskey pioneers of the 19th century. Today the brand is helping to breathe vibrancy into the ‘liberties’ area of Dublin, where a new Roe&Co distillery and immersive visitor centre have launched. Our collaboration with the brand over the years has seen us create the identity and packaging, as well as the brand narrative and branded look and feel, which has been carried across into the design of the multi-million-pound distillery building and every touchpoint along the way.

Irish Whiskey

Brand Creation, Innovation, Naming, Identity, Design, Packaging, Brand Look & Feel, Communication Toolkit and Brand Guidelines

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