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A Spirit

Port Ellen Single Malt Scotch whisky has attained legendary status among drinkers and collectors alike and ranks in the world’ s most revered whiskies. Our creative work brings to life the story of the ‘Spirit Safe’.
Designing a truly bespoke and distinctive presentation box to mirror the spirit safe of old - with two keys secreted away within a drawer in the box awaiting discovery – it was crucial that our design was based on high-quality materials and finishes to cue the level of luxury expected for the rarity of the liquid and the price tag. Pack graphics, arguably simple and restrained for a category that relies heavily on serifs and gilding, continues to break the mould with its monochromatic colourways, inverted to deliver differentiation from the Port Ellen packs of the past 20 years.

Brand Strategy and Positioning, Identity, Design, Packaging, Communications, Toolkits and Guidelines

Port Ellen
Case Study

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