Port Ellen is one of the most sought-after whiskies in the world.
But rarity comes at a price and our redesign had to reflect a highly luxurious pack at the same time as being very loyal to the understated Port Ellen design aesthetic.
We were obsessive about the stripped back typography and laboured over every single character and design element to create a pack that justifies the eye-watering price of the liquid.


Beauty and restraint

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© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF