Perfect imperfection!

FrieslandCampina wanted us to create a completely new global identity & packaging design for the indulgence yoghurt aisle. After helping them create the name, we crafted a simple modern brand mark with a cheeky hidden spoon within. The restraint and purity of the mark married with shelf popping candy coloured backgrounds then allowed us to go slightly wild with the product photography, perfect imperfection! the imagery summed up the contents promise of irregular chunks and hits of gorgeous flavour so well the packs design was rolled out across all advertising & points of sale

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