AVL is Australia’s largest producer of wine.  Despite their incredible success both in Australia and the UK, a key demographic was being alienated… millennials. Traditional, dusty wine brands that take themselves too seriously are everywhere, yet do little to welcome and excite this younger audience. Inspired by a spontaneous and adventurous attitude, we worked with illustrator Alan Berry Rhys to create an Off the Grid universe that was quirky, approachable and of today.


Off the Grid

  • Grey Instagram Icon
  • Grey SoundCloud Icon
  • Grey LinkedIn Icon
  • Grey Twitter Icon
  • Grey Pinterest Icon

© The Cabinet 2017 | Atlantic House, 351 Oxford Street, London, W1C 2JF