AVL is Australia’s largest producer of wine.  Despite their incredible success both in Australia and the UK, a key demographic was being alienated… millennials. Traditional, dusty wine brands that take themselves too seriously are everywhere, yet do little to welcome and excite this younger audience. Inspired by a spontaneous and adventurous attitude, we worked with illustrator Alan Berry Rhys to create an Off the Grid universe that was quirky, approachable and of today.

AUSTRALIAN VINTAGE LIMITED

Off the Grid

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