With alpine berries from the mountains of Sweden as its key-ingredient, Swedish chocolate brand Nöje wanted a natural, outdoorsy and very differentiated appearance. It also needed to cue indulgence and suggest pleasure. Our design for Nöje - Swedish for 'pleasure' - captures the highlands of the region and the fruits that abound in the lofty landscape. A brand that doesn’t take itself too seriously - a true Scandi at heart - the Nöje wordmark even harbours a face enjoying a square of chocolate.
Rough and refined chocolate