With alpine berries from the mountains of Sweden as its key-ingredient, Swedish chocolate brand Nöje wanted a natural, outdoorsy and very differentiated appearance.  It also needed to cue indulgence and suggest pleasure.  Our design for Nöje - Swedish for 'pleasure' - captures the highlands of the region and the fruits that abound in the lofty landscape.  A brand that doesn’t take itself too seriously - a true Scandi at heart - the Nöje wordmark even harbours a face enjoying a square of chocolate.

NÖJE

Rough and refined chocolate

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