At one time Ethiopia’s No 1 beer, Meta had lost its roar with the onslaught of competitors all upping their game.  Our job was to evolve the dusty, unloved design and to reinstate the lion iconography at the heart of

the pack.  Our design refresh delivers a modern, optimistic outlook and espouses a stronger, more imperial

Meta allowing it to reclaim its rightful position as a true local jewel.


The pride of Ethiopia

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