With a popular and growing non-alcoholic market in Ethiopia, we were asked to create a design for a new malt drink that would be made using Ethiopian cereals by Ethiopians, for Ethiopians. Kuru - Amharic for 'Proud' -took inspiration from Ethiopia's national pride, using their national colours and the sport they're famous for, and mixed it with the product's nutritional energy associations to create an iconic, characterful design that will have no problem with stand out in a busy fixture. 


Running on pride

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