As Johnnie Walker approached its bicentenary, a celebration in honour of the journey that began with a Kilmarnock grocery store and which today has reached unparalleled success in the World of whisky, called for something momentous.
Authenticity would play a key role in our creation of a pack for Johnnie Walkers Celebratory Blend. Reaching into the archives we encountered the first commercial blend, Old Highland Whisky - the original JW to be released in the iconic square bottle and with the now famous slanting front label. By breathing new life into Old Highland Whisky, we were able to strike the perfect balance between honouring the past and capturing the imagination of today’s whisky drinkers.
Celebrating the bicentenary of a global icon