Merging their data and research businesses, FreshMinds needed to reposition and rebrand.  The desire

was for a strategy and visual identity that would draw the two businesses together to deliver one

joined-up vision and a solid platform for growth.

The new brandmark is based on a vibrant hummingbird symbol, the perfect metaphor for a business

that distills insights, makes connections and illuminates minds.

FRESH MINDS

An illumination

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