Web design can as be seen as only skin deep. But at JBI, a thriving digital agency in London, appearance is only part of success. They believe it’s not just about what’s outside that creates a beautiful experience - it’s on what’s on the inside that matters too. All of that insight,  development, marketing and digital strategy is the insider secret. JBI approached us to create a flexible identity that would communicate their inside-and-out belief. We began by carving out a space in the centre of the logo so you not only see carefully crafted letter forms, but they’re also highlighting their inner selves to the world. 

JBI DIGITAL

Beautiful inside and out

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