Web design can as be seen as only skin deep. But at JBI, a thriving digital agency in London, appearance is only part of success. They believe it’s not just about what’s outside that creates a beautiful experience - it’s on what’s on the inside that matters too. All of that insight,  development, marketing and digital strategy is the insider secret. JBI approached us to create a flexible identity that would communicate their inside-and-out belief. We began by carving out a space in the centre of the logo so you not only see carefully crafted letter forms, but they’re also highlighting their inner selves to the world. 


Beautiful inside and out

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