Life is not a dress rehearsal
Theatre production & events organisers Upstage wanted us to create a bold striking identity that would not only be easy to activate but would also act as a visual compliment to their target audience theatre land. The
logo is inspired by the iconic red theatre curtains. They frame each performance, as well as signalling
the start and celebrating the finale of every story. Inspiration also came from stage directions used in theatre
scripts to indicate the movement, position, or tone of an actor, or the sound effects and lighting. This is
also the role of the events company - making sure the details that go on behind the scenes build a unique
and inspiring performance.