Cider vats are synonymous with the Bulmers brand, but over time they had become outdated and lacking in relevance. Our new packaging delivers a very graphic, modern-day twist on the original vats and has helped to create a strong pack architecture. Overlaid onto the linear interpretation of the vats is the iconic black and white Bulmer's brand identity,
re-crafted and re-orientated. A premium copper-based colour palette, befitting Ireland's
no 1, has been introduced to reflect the rich, shimmery, copper colour of the product itself.