Our story begins with Bell’s whisky - a brand with a rich heritage spanning 180 years. But despite its rich history and classic pack, Bell’s whisky doesn’t hold much appeal for a younger audience, especially in international markets. The introduction of a spiced variant was the perfect moment to give Bell’s a more vibrant and youthful appearance. Being sympathetic to the current pack we simply rebalanced the visual assets and set them against a Union Jack backdrop executed in a spiced colour palette. Arthur Bell now sits on top of his moniker, which holds centre-stage. Our story ends with a Bell’s pack for millennials.
BELL'S GLOBAL & SPICED
The spice of youth