Awakening London to the laid back Aussie lifestyle.

Lantana, a pioneer of the Aussie lifestyle café in London was expanding its products and services to new audiences.  This included embedding the brand into corporate organisations as part of a residency offer. 

Having evolved the Lantana visual identity system years before we were well placed to create a further incarnation, keeping the Lantana flower centre stage but creating a design system flexible enough to stretch beyond the 4 existing café sites, into a corporate world, and across multiple touchpoints. Today, the Lantana business is able to flex its muscles in many ways for different audiences, but still with the relaxed  Lantana warmth at its core.

Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet

Expansion into new areas of focus, far exceeding first year target growth.

RESULTS


“As Lantana steps into new opportunities our re-articulated brand has provided us with the tools to succeed.”

- MICHAEL HOMAN, FOUNDER

Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet
Restaurant Branding for Lantana by The Cabinet